This emanates from the suggestion from some members of the Tri-part Alliance who say alcohol adverts must be banned in the media.
Yes, as the ruling party they have potency to ban them, but I do not understand their intention here. If their intention is to deal with the abuse of alcohol, than they must think of something else.
If we harvest in history we find that the ruling party banned tobacco adverts because they thought they contributed in the large number of smokers, but this was not true.
Al though these adverts were banned, but people, especially youth smoke more than ever this is the testimony that thorough research was not done.
Interesting competitions like Rothmans Cup (football) and July Handicap were ended because of the ANC government rulings.
According to my experience, adverts have no direct impact in encouraging people to use alcohol. The sad thing is that these adverts, especially for the public broadcaster contribute a lot in their revenue. Should this suggestion be turned into a bill or rule, the TV licence subscribers will folk out more to cover the costs or government will have to increase the grant to SABC taken from taxpayers.
If you want to curb a problem, you ought to identify the source of it first, then you will be able to deal with it.
Till next time